Assignment: To create sound guidelines and produce unique soundscapes for different areas in the centre.
Implementation: MyTown aspires to converge the best of both worlds that stems from their Scandinavian and local roots. Based on the brand manual and the core values of MyTOWN we developed sound guidelines and created soundscapes for both indoor and outdoor enviroments.
Result: The concept proved to tie all the aspects of the center to a whole, resulting in a pleasant customer experience and enhanced brand experience.
Radja Sound Design Agency’s work with MyTOWN was appreciated with the A’Design award 2017.