Assignment: To create a ‘Swedish Noir’ impression, representing the avant-garde male fashion movement of today, for the Swedish Exhibition at Pitti Uomo 87 in Firenze.
Implementation: Based on the visual design and appearance of the exhibition we developed sound atmospheres for the Quinte Theatro. By creating an auditory palette containg both organic and electronic sounds varying in tempo, warmth and grayscale, we formed a living sound landscape that shifted in energy during time. The sound scapes toggled between complex and simple, mixed in real time, to create a dynamic and ever changing sound atmosphere.
Result: A holistic visitor experience, increased brand asset value for Swedish mens fashion world-wide.