Sound affects us more than we often think and forms a significant part of how we experience brands, buildings and products. All brands communicate with sound and a business that becomes consious about how they are heard has a major competetive advantage.
Greater sales, increased customer satisfaction, increased brand asset value and more powerful marketing communication are all examples of benefits strategically used sound can provide your business.
You probably have a clear strategy for your visual communication.
It is about time to do the same with sound.
- Sound improves the customer experience
Invest in an auditory atmosphere that your customers find comforting and energizing. This will have a positive impact on how long they stay in your building and their perception of your services and products.
- Sound improves sales
At a shopping destination with an elaborate sound environment customers stay longer, buy more and are more likely to make contact with a salesperson.
- Sound enhances brand value
Sound increases brand equity for your destination, building or product. Working consistently with sound makes your brand recognizable. It also makes you easy to remember and creates a sense of quality and reliability, factors you can’t afford to overlook.
- Sound creates strong marketing
Using the right kind of music and sound in your marketing is a powerful tool. It adds emotion and makes you advertising memorable. Using sound in a consistent way by using a sound logo or a branded theme gives you great advantage over your competitors.